GCash for Good, new CSR arm of GCash

GCash, managed by Globe Fintech Innovations, Inc. (Mynt), launched GCash for Good, its corporate social responsibility arm,  last May 24, 2019 at One Canvas, Makati City. This will help cultivate the Gcash app into a more socially consistent program that will help address concerns across different levels of society. In partnership with NGOs, receiving donations made through the Gcash app will be easier.

With GCash for Good, donations from GCash users to different groups can use the GCash app to build an impact on society. This allows GCash to be a more inclusive and open platform that will create better connections for millions of Filipinos.

"We have always strived to build a better financial ecosystem in the Philippines, and as a socially responsible corporate citizen, we want to leverage on our strength as a digital platform to help others create a better country moving forward," Mynt president Anthony Thomas said.

Platform for Generosity

GCash is aware that people would prefer to donate online instead of waiting in line, which gives them more time to focus on their daily lives.

According to study by Globe, 54 percent of individuals prefer to donate online, while the total volume of donations made online gained 12.1 percent in 2017.

Along with this, various research shows a growing trend in micro-donations and crowdfunding, with sites like Patreon and Kofi gaining massive support. According to Tech's Good, micro-donations range between $0.25 and $10. This kind of donations, albeit small at a time, can make a huge difference once added up.

With innovative  mobile money technology like GCash, people who want to do good are now empowered with a more efficient experience.

GCash for Good aspires to build a community where doing good and giving back is open to all. Any amount will create huge opportunitotes for organizations that forward different issues. With GCash for Good, users will also have direct access to where their donations go. It showcases a more transparent and user-friendly interface for anyone to access.

"Our purpose for creating GCash for Good lies in our ardent desire to encourage generosity among Filipinos. We want to create more opportunities to allow people to give to and give back to the communities," Thomas said.

Platform for the Green Agenda

For its initial launch, GCash for Good has partnered with Bantay Kalikasan, Haribon Foundation, World Wildlife Fund for Nature, and the Forest Foundation Philippines.

Through its e-money platform GCash, Mynt aims to develop a financial sustainability mechanisms that would strengthen biodiversity conservation efforts for these partner organizations. It also plans to proactively join campaigns that call for a ban on waste imports, deforestation, and waste incineration.

Together with these organizations, GCash is pushing for a greener Philippines, recognizing the huge impact that the environments has in the in the daily lives of Filipinos.

"We have shared vision of creating a lasting, long-term positive impact on the environment. With joined hands, we promise to be strong government partners in the achieving the Sustainable Development Goals set by the United Nations," Thomas said.

GCash for good is talking to other NGOs to push other pressing issues into the limelight with the hopes of generating more support for the fight for a better Philippines.

Platform for Volunteerism

Aside for this, GCash is for aims to create a space for Mynt employees to practice their advocacies and become paartners for the change that it envisions.

"We want to be able to make a difference, and we recognize that doing good is not a one-man job. We believe that we should be working together for the better. With GCash for good we're making accessible and easier for everyone," Thomas said.