New National Anthem Video Released by Ayala Foundation on National Heroes Day

The New National Anthem was recently released by Ayala Foundation, the social development arm of the Ayala Group of Companies, that was introduced to the media last August 26, National Day in the historic city of Manila.

(L-R) Chairman Charmaine Bauzon, AVP, Ayala Malls Operations Head - Luzon; Celerina Amores, Senior Director, Corporate Communications, Ayala Foundation; John Philip Orbeta, Chief Human Resources Officer, Managing Director & Head - Corporate Resources Group, Ayala Corporation; Dr. Rene Escalante, Chairman, National Historical Commission in the Philippines; and Melo Acuña, veteran journalist.

The new video features everyday Filipino heroes, those who works hard for themselves, their families, and the country day-to-day while, at the same time, showcasing the country's accelerated growth and prosperity.

Ayala Foundation together with National Historical Commission of the Philippines, produced a National Anthem video back in 2016, the one that's still playing in Ayala cinemas. They also went around the country distributing flags in public institutions, targeting to distribute 10,000 flags.

"Ayala Foundation remains strongly committed to nation-building. This new National Anthem video is our way of honoring the people and communities whom we continue to serve in both modest and big ways. We are all under one flag—united as one Filipino country, one Filipino people who desire a better future for our children and better lives for all," said Ruel Maranan, president of Ayala Foundation.

Volunteers from Ayala companies likewise appeared in the video, showcasing their kagitingan and demonstrating Ayala's commitment to building the nation. They were joined by volunteers from Ayala's partner communities and institutions.

As Ayala celebrates its 185th anniversary, we would like to highlight the spirit of collaboration, partnership, and volunteerism that is embedded in Ayala's corporate culture. This new National Anthem video is just one way for us to show how Ayala's 45,000-strong workforce is committed to serving the nation," said John Philip Orbeta, group head for corporate resources at Ayala Corporation. 

The new National Anthem video adheres to the Ayala Foundation's ongoing Maging Magiting campaign, which promotes loves of country recognizing the extraordinary virtues of ordinary Filipinos. It was developed and produced by Ayala Foundation, with the support of the National Historical Commission of the Philippines, and will be shown in all Ayala Cinemas starting September 2019.

Manila Vice-Mayor Honey Lacuna at the Wreath Laying Ceremonies in front of the Bonifacio Monument together with NHCP, Ayala Foundation and Ayala Group Officials, and Pulis Magiting Awardees.

The New National Anthem video can also be freely used in schools, companies and institutions.

Officers and representatives from Ayala Corporation, Ayala Land, Ayala Cinemas, the NHCP, and the City Government of Manila joined the Ayala Foundation during the launch.

The event ended with a wreath-laying activity at the foot of the Andres Bonifacio monument at the Tutuban Center grounds.