Chatime Shaking Things Up on its 100th Store Opening

It was 8 years ago when Chatime, the milk tea brand from Taiwan was introduced in the Philippines that captured the hearts of Filipinos. I'm one of the many who really love their milk tea the first I had a taste of its authentic goodness!

Now, Chatime marked its 100th store opening in Abreeza Mall, Davao City by shaking things up with a fun celebration. 

Of course, fans of Chatime joined as they had a grand celebration last July 6 and 7 at the SM Aura Atrium. A colorful immersive installations which provided entertaining experience to the guests and consumers who enjoyed refreshing drinks from the divine Chatime Tea Tap and Innovation Bar—now available in selected stores in Makati, BGC, and premiere malls, and is aiming to shake up Filipinos' milk tea experience.

The Tea Tap and Innovation bar brings the social gathering aspect that is typically associated with beer and bars to the milk tea experience. It fuses a more fun and unique experience, with the tea kegs placed under the counter, making the tap around eye level. Without obstructing the view of the store,  fans will experience the cool milk tea process. For a fresh and cold tea and milk tea the entire time, a beverage cooler is included in the tap system.

The experience won't be complete without us having a sip of our favored Chatime drinks and the new line of event-exclusive unique flavors that will surely be a big hit to look forward to.

• Cheese Swirl Taro Milk Tea
• Cheese Swirl Dragonfruit Smoothie
• Cookie Cheese Swirl Milk Tea
• Thai Milk Tea with Purple Sticky Rice
• Lychee Green Tea with Grapefruit Pulp
• Peach Green Tea with Orange Pulp
• Sparkling Grapefruit with Agar Jelly
• Lemon Sunset Tea with Agar Jelly

Chatime has captured the hearts of Filipinos with its sweet and creamy milk tea that doesn't stop there despite the rising competition in the milk tea market. Chatime as the first to introduce the now popular Brown Sugar drink, found a way to continue shaking things up and remain on top of the game. Instead of infusing too much brown sugar syrup to get a marble look pattern, they focused on the flavor. They worked on the taste first and only when they were satisfied with it that's when they worked around to achieve the marble pattern. So now, they have a Brown Sugar drink that isn't too sweet and hits the spot just right.

"For us, innovation is an endless pursuit as we work to craft the ultimate freshly brewed tea drinks," says Christopher Cua, Marketing & Finance Director. We are not only committed to creating high-quality drinks that satisfy your milk tea cravings but with excellent customer  service, we give our customers a fun flavored experience."

Chatime is popular for its high quality, great tasting and authentic milk tea. The're well known not only in the USA, but also in Australia, London, Malaysia, China, and Canada.


Congratulations, Chatime for hitting the 100th store in the Philippines and for nurturing our love for tea!