Barefoot Wines: Spreading Kindness One Step at a Time

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Kindness is such a broad and meaningful word that we sometimes neglect or forget. It may be because of so many challenges happening around—climate change, politics, cruelty, wars and all-around bad news. We look for ways to relax and look for something to do, like having a glass of wine and chill. Like one wine brand, Barefoot Wines take it a few steps further to spread kindness.

Barefoot Wines believes that creating a big change by spreading kindness can make a better world. Last August 29, Barefoot Wines launched The Barefoot ARK, a kindness movement at changing things for the better, one small step at a time. ARK stands for Acts of Random Kindness – easy little deeds that make the world just a little better for everyone.


I'm so touched with the postcards and wines that we were given for us to send them to our loved ones, friends, or colleagues to send appreciation or kindness. It's been a long time since I last sent a postcard, and I can't even remember when it was—a very long time ago.

Kicking off with a press launch at Gourmet Gypy Art Café, The Barefoot ARK unveiled its advocacy video, mission and vision.

Through the Barefoot ARK page on Facebook and Instagram, followers and volunteers are encouraged to do, post and share acts of random kindness. While deeds brighten one person, creature or community's life, posting and sharing these deeds help make social media a better place for the rest of us—brightening our feeds, encouraging others to do the same, and helping people know that despite the darkness, there are glimmers of light created by kind people everywhere.

Aside from just the page and the social media movement calling for acts of kindness, Barefoot encourages and motivates through its monthly search for ARK of the Month where acts of random kindness posted on social media may be nominated to win prizes care of the company.


Barefoot Wines is a specialty wine brand from California known distinctly fun personality, and as the brand pioneered worthy-cause marketing, supporting people and causes such as the environment, education and community building. Brought to the Philippines by Emperador Distillers, Inc. and exclusively distributed by S&R Membership Shopping, Barefoot Wines brings with it its tradition of worthy causes, beginning with the ARK movement.

To find out more about Barefoot Wines, like and follow Barefoot Wines Philippines @barefootwinesph on Facebook, Twitter and Instagram.


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