#EyeCAN - JOIN myREDvolution 2019 Campaign

Eye care is something that we shouldn't ignore that we might regret if not cured at an early stage whether for just a redness to a condition that we never know exists. It's always better to be aware of good ways to take care of our precious eyes.

Last August 22, National Eye Care Awareness Month (NECAM) had a media conference to encourage Filipinos to #EyeCAN - Join myREDvolution campaign to advocate for meaningful change in the society.

Eye Mo, the leading eye drop brand in the country, initiated the #EyeCAN - JOIN myREDvolution that encourage Filipino millennial to take up their social responsibilities by way of a series of activities anchored on four pillars: education and health, environment, community and the arts, and charity. These activities complement Eye Mo's advocacy for proper eye education and eye care, which are crucial to a person's overall health.

#EyeCAN or I can "Change A Nation" is part of its flagship campaign "Eys Mo, Care Mo," which is now running on its third year. "We launched the first eye care awareness campaign in 2017 to educate people on the importance of healthy eyesight. Every year, we want to build on what we have achieved, so that we can reach out to more people and educate them on proper eye care. This year, we are spreading the advocacy further by taking it communities, through a series of CSR initiatives that can help push the message forward and inspire millennials to promote social awareness and positive change," said Earl Jayona, Head of Marketing for Eye Mo Philippines.

(L-R) Ms. Liza Po, Senior Manager for Finance; Mr. Edwin Palacios, General Manager of IMS Asia Philippines; Mr. Earl Jayona, Marketing Manager for OTC, Personal Care and Helath Care, IMS Philippines

The #EyeCAN -  Join myREDvolution campaign builds on the success of the 2018 campaign called #REDvolution, which focused on the millennials and which encourages them to pay it forward through their active participation in community activities. The campaign kicks off this month and willrun until the end of 2019.

To spread greater awareness on the importance of eye health, a series of eye care lectures will be held, and free hygiene kits will be distributed. There will also be free eye checks. The nationwide campaign highlights Eye Mo's strong commitment to spreading eye care awareness by combating the five signs of eye irritation, namely, sore, itchy, red, watery, and dry eyes. It also continues to advocate for proper eye education and eye care.

Eye Mo launches NECAM through school and university invasion

Recognizing the importance of proper eye care among the youth, NECAM will visit schools and universities via concert tours, latching onto the power of eye health, bringing it to thousands of students across  the Philippines. As part of the NECAM campaign, a short documentary film will be launched featuring five outstanding millennials who have contributed positively to society. The short documentary film aims to open people's eye on what they can do so that they can contribute to changing the nation for the better.

CSR Activities: #EyeCAN movement go into higher gear

On top of giving out free Eye Mo products and free eye check-ups, the #EyeCAN - Join myREDvolution campaign also aims to address eyesores in the community by working with youth-groups in cleaning these up. These will be done through tree planning and clean-up drives at the Baseco Compund with the support of government and non-government organizations. It is also partnering with TV5's Alagang Kapatid Foundation to hold a feeding program.

Eye Mo has also tied up with numerous communities in Metro Manila to affect visible change in the environment. As part of this, volunteers from school organizations and SK groups will also be tapped to do wall mural paintings to beautify the communities.

The EyeCAN - Join myREDvolution movement is a call out for millennials and Filipinos alike to learn and embrace their social responsibilities and bring visible change to their communities.

For more information, please visit www.eyemoph.com or check out @EyeMoPH on Facebook.