The First-Ever National Sardines Day in the Philippines with Mega Global

We love sardines! This Filipino staple food is not just delicious and affordable, but also full of health benefits that is a great additional to our daily food serving. Sardines is easy to find – in supermarkets, sari-sari stores or even convenience stores. I love sardines not just as a viand, but also as bread filling! Sardines is really one of the favored foods all over the country. That's the reason behind the birth of the first-ever National Sardines Day brought to us by Mega Global held last November 24, 2019 at the SM Mall of Asia Music Hall.

The National Sardines Day was headed by no less than Mega Sardines ambassador Mr. Piolo Pascual with special guests Dimples Romana and Mike Enriquez, to share good nutrition from sardines, how they love serving Mega Sardines, and it is manufactured.

As a sardines eating nation, Mega SardiNation highlights sardines as a well-loved Filipino staple and is also an avenue for Mega Global to further their commitment to improving the lives of Filipino communities, particularly in the health and nutrition sector. With its signature 12-hour Catching-to-Canning process, Mega Global assures that its sardines are of the highest quality to give consumers the needed health benefits in each can.

The National Sardines Day brought families and friends together in a fun-packed and interactive event with free health and nutrition consultations, taste tests, a fun claw grabber game, and other activities for the guests to enjoy. With a push to Filipinos to make healthier choices through proper meal planning, the event also featured a discussion on health and nutrition facilitated by Mike Enriquez together with the Nutrition Center of the Philippines. The panelists highlighted how sardines are nutritious addition to any meal and the different factors that affect the health and nutrition of Filipino families.

Adding some high-tech fun to the event, guests enjoyed a virtual reality experience of Mega Global's trademark 12-hour Catching-to-Canning process onboard its Mega Barko. Using VR, guests experienced the renowned process that Mega Global observes to ensure that the fish they catch using sustainable methods are kept fresh and canned within 12 hours to bring consumers only the freshest and tastiest sardines.

Attendees were also delighted and entertained by the presence of Mega Sardines' brand ambassador Piolo Pascual as he talked about the meticulous 12-hour catching to canning process and his personal experiences with Mega Sardines making it his brand of choice. Special guest Dimples Romana shared personal insights on how she appreciates the nutritional benefits and quality found in each can of Mega Sardines making it an ideal meal for the whole family.

The event was capped off with a speech from the man behind Mega Global Corporation, Mr. William Tiu Lim, President and CEO, thanking the attendees and special guests for making the first-ever National Sardines Day a success.

To further highlight their commitment to improving Filipino lives and communities, Mega Global partnered with the Nutrition Center of the Philippines (NCP) and the local government of Barangay South Triangle, Quezon City for a community  health and nutrition program. A 40-day feeding program for undernourished children aged 3 to 6 years old received 2 full well-curated meals from NCP, with one meal using sardines. This initiative with conclude on November 30, 2019.

"Filipinos love sardines. As the top sardines brand in the country, we decided to hold the first National Sardines Day celebrations to showcase not only Mega Global's various initiatives but to also make everyone aware of the myriad health benefits of sardines," said Mr. Marvin Tiu Lim, VP for Sales and Marketing of Mega Global. "Our CSR program with the NCP also helped us push for increase awareness of the importance of nutrition in every Filipino's diet. We believe that with initiatives like this, we can truly make an impact and create sustainable change in the health and nutrition sector," he added.

The Nutritional Sardines Day truly showed how this well-loved Filipno staple can improve the lives of families and communities through each can. Through this event, Mega Global hopes that each family can make better choices in meal planning and continue to provide their family with the right nutrients they need through Mega Sardines.