#AyokoNgPlastik Movement

October 16, 2018 is a remarkable day for all #AyokoNgPlastik supporters. World Wide Fund for Nature (WWF), Ayala Malls and other partner corporations officially launched the #AyokoNgPlastik Movement at Glorietta 2, Activity Center, Makati City. Organizers, supporters and individuals interested to educate themselves about the crusade gathered on this special day,

Together with my family, we've been supporting this movement since the day we discovered the group. It is such a challenge to gather each sachet or plastic wrapper in the house and even the surroundings when we're out, however it''s our pride to be in the community of #AyokoNgPlastik that supports the campaign against the use of plastic. 

It is worrisome to know that eight million tons of plastic winding up in oceans every year, and Philippines ranks as the world's third plastic polluter of oceans. Companies, individuals, and other sectors are gathered by the #AyokoNgPlastik movement to address these alarming facts, minimize and someday put a stop to single-use plastics—straws, bags, bottles, and cups. 

"Plastic pollution is a serious threat not only to marine life but to human life as well. Plastics don't completely degenerate and just break down into small pieces – microplastics – which are ingested by the fish that we eat. The possibility of plastics ending up on dinner plates is a serious concern and a health hazard,"said Joel Palma, WWF-Philippines President and CEO. 

The movement is one of the major projects of WWF-Philippines this year. Initiated by its Next Generation Council (NGC), the goal is to raise awareness and encourage individuals to live more consciously and for businesses to operate more sustainably. Introduced during the event, the NGC is made up of young movers and shakers who headed the call to spread WWF-Philippines'conservation thrusts. Headed by The Net Group Chair Raymond Rufino, members include television host and columnist Stephanie Zubiri-Crespi, Philux COO Stephanie Kienle-Gonzalez, Magsaysay Transport and Logistics COO Jesse Maxwell, Teach for the Philippines CEO Clarissa Delgado, The Moment Group Co-Founder and Creative Director Abba Napa, and former WWF-Philippines National Youth Council Chairperson Alexa Cancio.

"Driven by deep concern, every member of the NGC is volunteering time, energy and resources to reduce single-use plastic pollution in the country. The challenge is daunting but we are determined and committed,"stated Rufino.

Ayala Malls, one of the biggest shopping mall developers in the Philippines, has also expressed support for the movement. As part of the Ayala group of companies (recognized by the United Nations as a sustainable development pioneer), Ayala Malls is committed to driving sustainable business and living practices across their many developments.

"Sustainability has long been a priority for Ayala Malls and we're especially proud to have the chance to continue the momentum with WWF. We launched our initial campaign in 2009, with the aim to bring focus to the importance of sustainable living, and last year we established our intent for no shopping bags across Ayala Malls. We are thrilled to have found a partner in WWF for #AyokoNgPlastik campaign, as we walk together for a sustainable future for the Philippines,"said Mariana Zobel de Ayala, ayala Malls Deputy Head. 

WWF-Philippines Ambassadors Marc Nelson and Rovilson Fernandez, who hosted the kickoff event, both stressed the importance of every Filipino's participation in the movement and how this can contribute to positive environmental change by stating how cleaning up oceans and coastlines is essential in restoring marin life and reiterating the importance of preventing pollutants from entering the oceans. 

If production and usage of plastic remain unchanged, experts predict that there could be more plastic than fish in the ocean by 2050. Everyone is invited to take part in the #AyokoNgPlastik movment and can find more details through WWF-Philippines social media pages or the official #AyokoNgPlastik Facebook group, which now has almost 3,000 members since its launch 2 months ago.

Other #AyokoNgPlastik Movement official partners:

National Geographic • Bellevue Hotels and Resorts • Bo's Coffee • Corkcicle • Coffee Project • Daluyon Beach and Mountain Resort • Puerto Pension Inn • foodpanda • HSBC • Impact Hub Manila • IVO • The Lind Boracay • The Moment Group • Toby's Estate • CIBO • CNN-Philippines