Kilusang Kontra Kuto Year 4 by Lamoiyan Corporation

Head lice can be distracting and humiliating that for me causes inattentiveness of students in school. Good thing there's one group, Lamoiyan Corporation who advocates Kilusang Kontra Kuto that is now on its 4th year. 

LamoiyanCorporation's Licealiz Head Lice Treatment Shampoo rolls out Kilusang Kontra Kuto Year 4, a yearly nationwide shampooing activity in its commitment to battle head lice infestation or pediculosis and eliminate the social stigma associated with it.

In partnership with the Department of Education (DepEd), Lamoiyan Corporation is visiting 30 schools nationwide and targets to shampoo around 6,000 head lice infested students. Sample sachet products will also be distributed within the surrounding communities through this activity.

Contrary to popular belief, the persistent ailment does not only affect children or people who do not practice good hygiene. Through this year's campaign, Lamoiyan Corporation aims to emphasize that pediculosis can happen to any people regardless of hair length, gender, age, and even social class.

"For the past years, Lamoiyan was able to raise awareness and debunk misconceptions regarding pediculosis by spreading the correct information. Head lice infestation can occur to anyone and, hopefully, people would start helping affected individuals rather than discriminating because it is a concern that has a solution," shared Lamoiyan Corporation Marketing Director Ruby Rose Cavestany.

Kilusang Kontra Kuto Year 4 has visited different schools across Luzon, Visayas, and Mindanao where Licealiz held educational talks, fun games and free shampooing activity.

Licealiz also prepared Si Kathy at ang Kutostrophe coloring books for the kids to enjoy during the shampooing activity.

Lamoiyan Corporation's Licealiz Head Lice Trreatment Shampoo initiated in 2016 the Kilusang Kontra Kuto, a coalition that has been battling head lice infestation nationwide for a kuto-free Philippines.

Now on its fourth year, Lamoiyan has partnered again with industry leaders such as DepEd, Drugstores Association of the Philippines (DSAP) and Mommy Bloggers Philippines to further spread the correct information about pediculosis and widely reach grass roots level.

Members of  Mommy Bloggers Philippines NCR joined the Kilusang Kontra Kuto Year 4 in Silangan Elementary School together with Lamoiyan Corporation Marketing Director Ruby Rose Cavestany, Licealiz Assistant Brand Manager Cristina Martinez, and Dr. Ria Valdez.

Lamoiyan Corporation is inviting everyone to join their fight against head lice and be part of the Kilusang Kontra Kuto Year 4. To know more about the activities of Kilusang Kontra Kuto, visit www.facebook.com/licealiz.