The Launching MARVEL, Disney and Star Wars-themed Fashion and Lifestyle Collection, a Collaboration of Zilingo and The Walt Disney Company (South Asia)
Who among you are fans of MARVEL, Disney, and Star Wars? For sure a majority of young and not so young generations will raise their hands that includes me, my husband and my kids. Here's the exciting news!
E-commerce platform Zilingo made an announcement today their collaboration with The Walt Disney Company (South Asia) to develop and retail over 20 collections which consists of more than 500 products inspired by beloved stories and characters from MARVEL, Disney and Star Wars. This will absolutely delight fans.
"This collaboration is particularly personal to me. I think it is safe to say that almost everyone grew up looking up to MARVEL Super Heroes and I am a big fan myself. The journey of a hero is all about overcoming challenges and conquering your fears and when we met the Disney team, we instantly connected on our shared values of courage and hope. We could immediately envision what we wanted to do with Marvel Studio's Avengers: Endgame and other properties. Over the next few quarters, we hope to bring inspired collections to customers across Asia," said Ankiti Bose, Co-founder and CEO, Zilingo.
The Marvel X Zilingo collection is now available on Zilingo (https://zilingo.com) in Indonesia, Philippines, Thailand and Singapore, and will soon be available on top e-commerce platforms like Tokopedia, Shopee, Lazada across Southeast, and Amazon and Flipkart in India.
Fans can expect Aladdin, Frozen 2 and Star Wars-themed collections in the coming months together with Disney's upcoming cinematic releases, next to the launch of a Mickey & Friends collection in August. From chic athleisure gear to trendy summer casuals for men and women, to pyjamas, lunchboxes and water bottles for kids, these collections will bring joy to Disney fans of all ages.
"We are focused on developing exceptional products for Disney, MARVEL, Pixar and Star Wars fans with partners who share our values and high expectations on quality and experience. Working with Zilingo, we are bringing high quality products with an amazing design aesthetic to fans and consumers in Southeast Asia and India," said Don Dossa, Vice President & General Manager, Consumer Products Commercialization, The Walt Disney Company Southeast Asia, India, Middle East and North Africa.
Each collection will be managed by Zilingo's private label service; a one-stop technology platform helping brands build their own private labels - from design and manufacturing to logistics, analytics and distribution. Differentiating itself from other marketplaces through its B2B arm which offers brands and media properties access to the entire fashion supply chain from yarn to closet, Zilingo is making its collections easily accessible to over 23% of the global population across five markets in Asia.
The service has been made possible as a result of the company's swift expansion from its B2C platform to B2B services, having identified and unlocked value for merchants manufacturers across the supply chain all over Asia. It extends to businesses globally, regardless of size, that seek access to Asia's producers who account for US$1.4 trillion of the US$3 trillion global fashion manufacturing market. Zilingo's presence in Southeast Asia and India allows it to offer a unique online retail experience for Disney fans and fashion-forward consumers at the heart of a region where e-commerce is scaling rapidly, amking it Asia'a fastest growing marketplace.
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